Instacart Inc. wants to do a lot more than just supply your yogurt and snacks—it wants to market them, too.
The nine-12 months-old digital grocery support, which assisted change customers from supermarket aisles to smartphones, now is making a press into promoting on the net marketing. It is hiring veterans from
and acquiring platforms for online video and other expert services, aiming to faucet a multibillion-greenback electronic advertising business that also is being pursued by
––some of its most important shoppers.
Instacart’s recently appointed main