The ATP and WTA have currently declared Tennis United: CrossCourt, a continuation of the award-winning electronic content material sequence at first produced during the 2020 suspended time. Again by preferred demand, the reimagined challenge marks the initially important co-branded initiative to debut considering that the two Tours built-in promoting operations before this yr.
Tennis United: CrossCourt goes powering the scenes of existence on Tour by a sequence of personal a person-on-a person conversations concerning ATP and WTA stars. Spanning eight captivating, quick-format episodes, players discover a variety of mainly untouched topics from inside of and over and above sport, presenting supporters a uncooked standpoint on the ordeals, pressures and privileges that make up lifetime in specialist tennis.
From Dominic Thiem and Madison Keys opening up on mental wellbeing, to tennis’ newlywed star few Gael Monfils and Elina Svitolina acquiring really like on Tour – and how their proposal practically took a quite diverse convert – the sequence receives up near and own like in no way just before. Other episodes just take a deep dive into the video game by itself, from Andrey Rublev and Aryna Sabalenka shedding mild on working with defeat, to Felix Auger-Aliassime and Jennifer Brady unpacking the dialogue all around on-court coaching.
The finish episode record:
• Episode 1: Relationships (Gael Monfils & Elina Svitolina)
• Episode 2: Coaching (Felix Auger-Aliassime & Jennifer Brady)
• Episode 3: Mental Health (Madison Keys & Dominic Thiem)
• Episode 4: Doubles (Bethanie Mattek-Sands & Jamie Murray)
• Episode 5: Parenthood (Fabio Fognini & Elena Vesnina)
• Episode 6: Travel (Belinda Bencic & Grigor Dimitrov)
• Episode 7: Self-discipline (Hubert Hurkacz & Iga Swiatek)
• Episode 8: Locker Space (Andrey Rublev & Aryna Sabalenka)
This previous January, the ATP and WTA transitioned to an built-in advertising operation, building on unparalleled collaboration concerning the Excursions about the past 18 months. Underneath the alignment, crucial leadership roles across social media, digital and branding are now dependable for maximising engagement as a result of joint storytelling and generating efficiencies on important assignments. Collaboration across commercial and communications more than the very same time period has additional leveraged the exclusive attraction of each Excursions, highlighted by current joint-brand partnerships with TopCourt and Tennis Clash.
Dan Ginger, the recently appointed SVP, Brand name and Marketing, mentioned: “Few experienced sports have the possibility that tennis does, to tell an reliable tale of male and female athletes united. This has usually been our eyesight for Tennis United. Generating a centralised advertising and marketing workforce across the Tours permits us to more lessen fragmentation in just the sport and concentration on positioning tennis as a primary worldwide leisure property.”
New episodes of Tennis United: CrossCourt will debut every Wednesday throughout YouTube and ATP/WTA digital channels, starting up from 25 August. Ideation and imaginative route for the new period was supported by Racquet Magazine, which serves as presenting husband or wife of the series. The show’s unique new visual id was created by award-profitable London-centered company MATTA, whose latest joint tasks incorporate the ATP’s and WTA’s ‘Tennis is Life’ marketing campaign.
To observe the formal trailer, simply click below.