Elon Musk is nevertheless thinking of Tesla obtaining into the household HVAC business to leverage the get the job done it has performed on the HVAC procedure in its vehicles, which Musk is so happy of that he considers breaking his no-advertising and marketing rule.
Tesla has been placing a lot of exertion to make improvements to the air quality inside its electrical automobiles, and it went as significantly as integrating a HEPA filter into its HVAC program inside of some of its larger-finish electrical automobiles.
The filter can theoretically take out 99.97% of dust, pollen, mould, microbes, and any airborne particles with a size of .3 microns (µm), and it’s tailored into an productive HVAC process in purchase not to have an affect on also negatively the assortment of its automobiles.
When saying that Tesla is doing the job on a software program update to make the HVAC procedure quieter in the new Design S, CEO Elon Musk was questioned on Twitter about Tesla creating a household HVAC process:
“Oh guy, house hvac that is tremendous vitality efficient, silent & purifies the air would be fantastic. We designed it for the vehicle, but it can be scaled up for property use.”
It is anything that the CEO has been chatting about for yrs and strongly hinted that Tesla was doing the job on it at some stage, but it now seems like he is nonetheless pondering the thought.
Musk then went on his have tiny tweetstorm about Tesla’s air purification process.
He claimed that Tesla’s method is “literally 10X far better than any other car” and even considers marketing the aspect:
“Most people today have no thought just how fantastic the Tesla air purification technique is. Practically 10X far better than any other car. Probably we really should market informationally just so men and women know things like this exists.”
This would be major due to the fact Musk has formerly said that he does not like promotion and Tesla famously doesn’t acquire any promoting places.
Although, in this case, he specifies to “advertise informationally,” and it is not very clear what form that would choose.
Wouldn’t it be humorous if Tesla’s initially ad was not about the insane overall performance of its motor vehicles, how efficient they are, or the mad superior-tech attributes inside of them, like Autopilot, but rather about its HVAC method?
I believe he may well be overestimating how a lot individuals care about that.
Also, while you can tweet about it currently being “literally 10X greater than any other car,” if that statement is in an advertisement, you improved have strong evidence to back this up or you could possibly discover your self in problems with the FTC.
As for the Tesla household HVAC technique, it’s unquestionably a solution that would make sense in Tesla’s lineup due to the fact HVAC systems are huge energy buyers and an efficient resolution could be complementary to Tesla’s present household vitality products and solutions.
In previous comments, Elon virtually produced it audio like it was now in the performs at Tesla, but much more recent opinions, together with this 1, make it audio like it hasn’t been greenlighted however.
FTC: We use income earning auto affiliate hyperlinks. Much more.
Subscribe to Electrek on YouTube for special movies and subscribe to the podcast.