Ocean Casino Resort has a crystal clear concept for Stay! On line casino & Hotel Philadelphia: only at the Atlantic Metropolis hotel and casino can guests “go for the gain.”
The Atlantic City entertainment location submitted a lawsuit Tuesday in federal court docket in Camden in opposition to the South Philly venue, accusing Reside! Casino & Lodge of having engaged in “infringement and unfair competitiveness” by using a equivalent marketing slogan this calendar year without the need of consent.
Ocean On line casino Vacation resort rolled out its “Go for the Gain” marketing and advertising campaign in June as portion of an effort and hard work to bring consumers back again to the entertainment venue amid the COVID-19 pandemic, according to the lawsuit.
The Atlantic Town lodge and on line casino mentioned that it expended 5 months and additional than $140,000 acquiring the internet marketing campaign with its promotion agency. Ocean Casino Vacation resort stated that it then spent much more than $1.5 million to encourage the marketing campaign throughout South Jersey and the Philly location as a result of adverts on media platforms and billboards.
On the other hand, just one particular thirty day period later, Stay! Casino & Lodge introduced its “Let us Go for the Win” initiative to spur far more enterprise at the brand-new South Philly amusement location, in accordance to the lawsuit. The on line casino and resort used its new advertising and marketing slogan in commercials on Tv, web-sites and social media, as properly as on a digital billboard nearby Ocean Casino Resort in Atlantic Metropolis, the match alleges.
Stay! Casino and Hotel’s marketing and advertising marketing campaign was “made with entire information and conscious disregard of the rights of Ocean, and are willful, intentional and deliberate functions, designed in lousy faith with the intent to trade on the goodwill of the support mark of Ocean,” the lawsuit alleges.
Lawyers symbolizing Ocean Casino Vacation resort also explained that Are living!’s “unauthorized” use of the slogan “is probable to trigger confusion, mistake and/or deception” that the two leisure venues are linked.
Additionally, Ocean On line casino Vacation resort explained that its capacity to present expert services below its “Go for the Gain” marketing campaign has now been interfered with. Explained by its lawyers as “a special and exclusive assistance mark of Ocean,” the Atlantic Metropolis on line casino and lodge submitted an intent-to-use software for the slogan with the U.S. Patent and Trademark Workplace in May perhaps.
Ocean On line casino Resort is now looking for a court docket buy to avert Are living! On line casino & Lodge from applying the internet marketing slogan and mandate the latter to wipe out all elements involved with the promotion marketing campaign.
A spokesperson for Are living! On line casino & Hotel Philadelphia declined to remark. The Cordish Corporations-owned enjoyment location opened near the Athletics Sophisticated in February.