Stellantis is bringing in a previous Ford advertising executive to guide its Chrysler manufacturer.
Christine Feuell, who held a lot of roles at Ford, together with director of world wide promoting approach, will be a part of Stellantis on Monday and report to CEO Carlos Tavares, the automaker said in a information launch.
Dodge CEO Tim Kuniskis was leading the Chrysler brand on an interim foundation prior to the use.
Feuell will helm a manufacturer that is small on products and in have to have of path, but she’ll be specified time to flip it all around. Tavares stated in May possibly that he’s affording each individual of the 14 makes melded alongside one another from the merger of Fiat Chrysler Automobiles and PSA Team a 10-yr window to execute a enterprise program.
In the U.S., Chrysler sells two minivans and the long-jogging Chrysler 300. Dealers and analysts have explained Chrysler lacks purpose and could use additional product, including a crossover, to flesh out the lineup.
Feuell most a short while ago was chief industrial officer at Honeywell Safety and Productivity Remedies. She also has held advertising leadership roles at seating supplier Adient and Johnson Controls.
Tavares claimed in a assertion: “Christine heading Chrysler is good information for Stellantis and I’m certain that she will perform an integral and strategic job in placing the new impetus and way for this iconic manufacturer and unleash its fantastic opportunity.”